Pinterest has 200 million visual searches per month and is the second-largest traffic referrer after Google and Facebook.
It’s quite shocking, right? It makes me wonder why it took so long for me to implement a Pinterest strategy in my online business.
If you are a freelancer looking to provide additional services for potential clients, then it is time to become a Pinterest virtual assistant.
How do I become a Pinterest virtual assistant?
Both small and large businesses are looking for ways to improve their SEO and be found on Google. Pinterest is a popular search-based platform. This is an additional service that you can add to your work scope and grow your virtual assistant business.
One common misconception about becoming a Pinterest virtual assistant is that you must have good design and Photoshop knowledge. However, this is not necessarily true.
A Pinterest VA can be hired without a background in design or Photoshop.
Seriously! Actually, freelance clients tend to be too focused on their blogs’ business side and don’t have much knowledge of Pinterest or its design. This is a gap that you can fill and get paid for it!
7 Services to Offer as a Pinterest Virtual Assistant
1. Assist with branding
A great service for clients who are just getting started with Pinterest is to help them with branding and styling options. This is the easy task of creating a branding package for your client.
Look for “brand boards” in the Pinterest search bar. You will see hundreds of design and layout examples that you can choose from for your clients.
You can choose the fonts you like for pinnable images, colors, and other design elements. You should ensure that you use consistent branding throughout all images you create and that it matches the client’s existing branding message.
2. Make pinnable graphics
You can use Photoshop to create beautiful graphics for clients if you have it. However, this is not a requirement. Photoshop can prove to be a costly investment.
When you first become a virtual assistant, it is a great idea to make use of free tools such as PicMonkey or Canva.
You don’t have to be a Photoshop expert or a designer, but you can upgrade to a Canva For Work account and create pinnable images for your clients. The cost is $12.95 per month, but it has many amazing features that make it well worth the money.
This allows you to save time by referring back to your design pack for the hex colours of my brand as well as the exact names/sizes fonts that your client uses on his/her site.
3. Schedule pins
Automating and scheduling business tasks can be a great way to help clients as well as you! You can make more money in a shorter time. You can simply schedule pins and share them on Pinterest with a tool.
BoardBooster or Tailwind are the top Pinterest automation tools. They can be used together or one at a go. Tailwind is my preferred blogging tool. I also request that virtual assistants use Tailwind when working with me.
4. Manage Pinterest profiles and group boards
Your main focus as a Pinterest VA will be scheduling and finding pins on a daily basis. However, it is important to manage the client’s Pinterest profile and boards.
This involves upgrading their Pinterest profile to a company(business) account, creating analytics reports, deleting underperforming Pins, and researching/joining groups boards to grow the account’s reach.
5. Organize and maintain a Pinterest portfolio
A great service for freelance clients, aside from automating business tasks is keeping their Pinterest portfolio up-to-date with the latest work.
You can showcase your work in many ways and still land clients. But Pinterest is a great visual option that’s completely free.
You should do this for yourself, as a virtual assistant. However, you could also offer it to others in order to make money.
6. SEO and Keyword Research for titles
Clients may request guidance on what content to post on their blogs as they begin to hire you as virtual assistants. As a way to make more money, these “upgrades” may be offered as a la carte service that can be added to your regular Pinterest packages.
This allows you to perform keyword research on popular Pinterest content. This will allow you to determine the top blog titles as well as the type of traffic being sent to your client’s website.
Just type the keywords and phrases that you are looking for in a topic or blog post. Take a look at the various “tiles” that are displayed on Pinterest. These keywords are great to include in your posts or images.
These keywords can be used to create reports for analytics, and you can offer tips on converting traffic into buyers or subscribers.
7. Curate content to be used on social media platforms
Clients may need assistance managing social media accounts if you are hired as a Pinterest virtual assistant. You can sell them additional services to help manage their social media accounts.
To curate and save content for future posting, you could work with the current social media manager.
Pinterest allows VAs and clients to both access thousands of related content, searchable pins, and the ability to share these pins with any community.
This will allow you to save a lot of time researching and curating content on other social channels.
Conclusion
You’ve seen that Pinterest is more than just a social media platform.
You can use it to build a portfolio of your freelance work or as a search engine to display specific search results, and even as a traffic driver to a site.
Pinterest is a more popular platform than Facebook and Twitter. This is precisely why business owners and bloggers are looking for VAs that specialize in Pinterest.
Start today to make money as a Pinterest VA. This will give you an advantage over other social media VAs.
The course “How To Become a Pinterest VA TODAY!” gives you more ideas on what you can offer your clients as a Pinterest VA. This course breaks down the different packages that you can offer clients, what you charge them and how much time you should expect to invest.
